Finding a work remote job that’s easy to break into and earns good money, can be extremely frustrating. Especially if you don’t know what to look for.
I struggled as a freelance writer on and off for years. Constantly reading blog posts on how to find clients and market myself, constantly struggling to stand out in a sea of “content writers”, “content strategists” and “bloggers”. My goal was to have enough consistent clients to make it my sole source of income and travel the globe. But I could never get it off the ground. It was just a side hustle that earned me an extra few hundred every month.
All that ended when I transitioned my career to copywriting.
In this post, I’m sharing 5 reasons why copywriting is the best remote job and how to get into it quickly and start earning money. That way, you can save yourself years of mediocre writing gigs and struggling to find clients.
The 5 reasons I’ll cover are:
You Can Get Started Extremely Quickly With No Previous Experience
It’s a Highly In-Demand Work Remote Job
There’s Unlimited Earning Potential & You Control It
It’s Extremely Flexible – Part Time, Full Time, Side Hustle & Stay-at-Home Moms
You Can Do It From Anywhere – Not Just Your Home Office
Whether you want to travel the world as a digital nomad, earn money as a stay at home mom or just hustle and earn killer money online, copywriting is the ticket. Read on to learn why.
Really Quick, What Is Copywriting?
Copywriting is writing with the goal of getting someone to take an action, like buying a product, subscribing or simply clicking “learn more”. There’s a lot of psychology behind it, because you’re constantly trying to figure out what makes someone buy or how to get into someone’s head.
Many people mix up copywriting with copyright. Copyright is the legal right to make copies of intellectual property, granted by the U.S. Copyright Office. It’s completely different from copywriting (and likely way less fun).
Copywriting is different from other forms of writing, like content writing, because of the goals and strategy behind it. Content writing, for example, is typically content written with the goal of entertaining, informing or inspiring. Copywriting is often worked into content writing like blogs and articles, but from the writer’s standpoint, it’s a completely different job.
My Experience as a Full-Time Remote Copywriter
While I was desperately trying to build my writing business in 2020, I came across the free copywriting training by Filthy Rich Writer. It taught me what copywriting is and how much more in demand it is than content writing and content marketing.
I couldn’t believe I had worked as a writer for years and never heard about copywriting and how much more money I could earn with it.
After spending a few weeks trying to learn the basics of copywriting, I ended up taking the online course by Filthy Rich Writer. It majorly sped up the process for me. In a matter of months I learned how to write effective copy, build a portfolio and get high-paying clients.
One of the tips the creator, Nicki Krawczyk, recommends in the course is to find freelance clients by reaching out to companies with job postings for full-time positions and offering to fill in until they find someone. I did just that and ended up getting a job offer at an amazing company that I’ve been working for remotely for almost 2 years!
Now, I’m earning more than I ever did freelance and working in-person jobs, AND I get to work from home or wherever I feel like. Sometimes I take last-minute trips to Mexico for diving and I don’t even have to take off. I just pack my laptop and book a room somewhere I can get my work done.
1. You Can Get Started Extremely Quickly With No Previous Experience
If you want to become a professional copywriter, all you need is an internet connection and drive to learn.
There are unlimited online resources for learning copywriting, plus copywriting books by the best copywriters of all time. The most important part of learning is learning from effective ads and actually practicing writing copy.
Here’s a high-level guide of how I got started:
Learn the basics of copywriting, copywriting formulas, levels of awareness and how to write effective headlines.
Analyze effective ads you see on the web or in magazines and try to understand why they work.
Start practicing copywriting by working on fictitious assignments with made up or real brands as the client.
Create spec ads and build a portfolio website.
Start driving traffic to your site, reaching out to clients or applying for copywriting jobs.
Do you want to take the fastest route to becoming a high-earning copywriter? Without roaming the internet for info and trial and error efforts? This free copywriting training will give you tons of info on starting out as a new copywriter and how to get paying clients fast.
2. It’s a Highly In-Demand Work Remote Job
Of all the remote jobs that are in demand right now, copywriting is one that has lasting demand and no chance in sight of becoming oversaturated.
Why? Because every business needs effective copy! So every time a new business is created, the demand for copywriters grows.
And if you’re worried about the market becoming saturated with copywriters, this article perfectly explains why that’s definitely not going to happen.
3. There’s Unlimited Earning Potential & You Control It
When it comes to remote jobs that pay well, it doesn’t get better than copywriting. You can earn anywhere from $60k, $80k to upwards of $120k writing effective copy that generates sales for your clients.
You can receive payments on a per project basis
Earn commission based on sales generated from your copy (major $$$ that way!)
Or you can take a full-time remote role and enjoy benefits on top of a high salary
If you want to earn more money as a contractor, just take on more projects or take on projects that command the highest rates. Or, consider packaging your knowledge into a digital product, like a course or ebook, that you can sell over and over again.
Copywriting is one of the few legitimate online jobs from home that you can build a life-long career out of and continually grow your skillset and expertise to earn more money.
4. It’s Extremely Flexible – Part Time, Full Time, Side Hustle, Stay at Home Moms
Working as a remote copywriter is perfect as an online job for freelance writers and work from home for moms because you can work as much or as little as you want.
If you want to make your own schedule or just earn income on the side, work as a contractor and only take on projects when it’s convenient for you.
If you want a steady stream of income that you can rely on, take on a part time or full-time role at a company or agency.
5. You Can Do It From Anywhere – Not Just Your Home Office
If you want to build a digital nomad career or just dip your toes into online work and learn how to be a digital nomad, copywriting is the way to go.
It’s one of the few ideal jobs for digital nomads because you work independently for huge blocks of time, especially if you’re working as a a freelance contractor.
You only need your laptop to get work done and on the rare occasions that you have to hop on calls, you can schedule them on your own terms.
That means you can spend your days in the surf or sightseeing and work a few hours each night. Or, wake up early and knock out a few hours of work then have the rest of the day to explore.
As long as you turn in effective work on time, you can work whenever you want!
How to Start Earning as a Copywriter in as Little as 1 Month
You now know why copywriting is the absolute best work remote job, now let’s talk getting started.
If you’re ready to dive right in to building your own copywriting business and career without struggling to figure it all out on your own, I urge you to watch this completely free video training. It helps you understand what copywriting is, what it’s like working as a copywriter and the best path to get started.
Working as an online writer can be so hard, and the absolute hardest part is turning it into an actual business that earns big money, month after month.
I’ve been there. I tried doing freelance writing on and off for 3 years. Every time I’d fail and end up going back to a full-time job or serving tables to make do. That is, until I finally learned the difference between copywriting and content writing and how to turn it into a business—which is why I’m sharing my opinion with you here!
My Review of the Filthy Rich Writer Course—The Best Way to Become a Copywriter
In this blog post, I’m sharing my honest review of the Comprehensive Copywriting Academy (CCA) by Filthy Rich Writer.
My review covers 5 reasons why Comprehensive Copywriting Academy is the absolute best course for becoming a professional copywriter (even if you have ZERO experience). I’ll be covering:
How I Became a Full-Time Copywriter in 3 Months
It’s a Copywriting AND Business Building Course
You Can Earn Back the Cost of the Course Extremely Quickly
It’s Not a Scam & There’s Absolutely NO CATCH
Why You’ll Learn With CCA Even If You’ve Been Burned by Other Courses
If You Do the Work, It DEFINITELY Works
So if you’re tired of low-paying writing gigs and struggling to find work, or googling copywriting strategies and not seeing the progress you want, you came to the right place!
How I Became a Full-Time, Remote Copywriter in 3 Months
Before I pivoted my career to copywriting, I was kind of just a “writer”. I considered myself a “content writer” like every other person with an internet connection and grasp of basic grammar and spelling. When it came to freelancing, I didn’t know how to differentiate myself or market my services. And pricing was…a guessing game.
I was ready to give up because writing wasn’t exciting or challenging me anymore, and I wasn’t earning the living I dreamed of. I saved up enough serving tables to quit and travel for 4 months. My plan was to find some inspiration and “figure out” my next career move while traveling.
Flights were booked and my itinerary was planned. The date I set to quit my job was just a month away.
Then…the pandemic hit.
My travel plans were squashed and the restaurant I worked at temporarily closed. Like most of the world, I was feeling seriously lost. I had my travel savings to pay my bills for a few months, but that wouldn’t last forever.
With all the spare time during lockdowns, I decided to try building my freelance business again. I obsessively searched the internet for business building tips and high paying writing jobs. And THAT’S when the internet gods smiled down on me and I saw an ad for Filthy Rich Writer!
However, I didn’t pull the trigger on buying the course right away.
After weeks of deliberating if this copywriting course was a good fit for me, I decided to just go for it. And let me tell you: I AM SO GLAD I DID!
Within one month of buying the course I finished it. Within a month after that I had my first client. And within 2 months I had an offer for a full-time remote job!
CCA helped me find a fully remote job that I LOVE. It has full benefits, 401k, unlimited time off and a killer salary. I’m able to pay my bills, save and travel whenever I want to.
After CCA, I now have the know-how and confidence to earn a great living, even if I lose a full-time role. The course showed me how to focus on projects I love, find my own clients and run my own business.
Now—on to the reasons Comprehensive Copywriting Academy is the quickest, most affordable way to become a professional copywriter!
Reason #1: It’s a Copywriting AND Business Building Course
If you want to earn a [great] living as a copywriter, you don’t need to learn just copywriting. You need to learn how to build a business, and that includes finding clients, setting rates and managing work. And guess what? CCA teaches you ALL of that.
Comprehensive Copywriting Academy can turn a complete beginner with no copywriting experience into a self-employed copywriter running their own thriving business! (You can also go the full-time employment route, which is what I did.)
CCA goes over the mindset you need to tackle copywriting and building a business.
Then, you learn copywriting with in-depth lessons that include examples and homework.
Once you’ve got the hang of copywriting, you’ll learn how to build a killer portfolio WITHOUT any clients.
And finally, you’ll learn how to start getting clients and paid work! 🎉 You’ll know exactly how to find clients, how to conduct business, how to price your services and SO much more.
Two years later and I still refer back to CCA for learning and inspiration. I’ve seen many other copywriting courses out there but if you want to learn how to make copywriting your career and earn up to 6 figures writing, this is the course.
Reason #2: You Can Earn Back the Cost of the Course Extremely Quickly
The Filthy Rich Writer course tells you exactly how to earn your money back FAST, and it’s right in the welcome module!
I earned my money back within 2 months of finishing the course and 1.5 years later, I’m still earning killer money at the full-time copywriter position I started after the course.
If you’re ready to take the next step, watch this free video training. It’s packing with practical tips and will give you a much better understanding of what it’s like working as a copywriter.
Reason #3: It’s Not a Scam & There’s Absolutely NO CATCH
First thing’s first: this course actually works.
CCA isn’t like other courses because there’s no intentional holes that screw you into buying an add-on that’s key for making sense of the entire course. This course is it.
Copywriter and course creator Nicki Krawsczyk is a serious business owner, not a scammy internet marketer. She’s helped thousands of people build actual copywriting businesses and change their careers altogether. And you know how she’s done it? By delivering on what she markets about in her course.
You don’t need:
Previous writing experience
An email list or network of past clients
A portfolio (she teaches you how to build your own, step by step!)
Reason #4: You’ll Learn With CCA Even If You’ve Been Burned by Other Courses
If you’ve bought online courses that didn’t deliver on the promises they claimed in the sales page, I see you.
It’s extremely frustrating to invest money in an online course and get your hopes and dreams built up, only to realize the course is NOT going to help you reach them. I would know because I’ve fallen for the expensive courses that have extensive “prerequisites” in order for you to get the promised result (I bought one for over $1k that was easily worth like $100 🤦♀️) .
That is absolutely NOT the case with CCA. Filthy Rich Writer’s course restored my faith in the power of online learning.
Comprehensive Copywriting Academy by Filthy Rich Writer teaches you how to build a copywriting career from the ground up. Like I mentioned previously, there are no prerequisites to make this course work. You just need the desire to write and the commitment to put in the work and follow the course.
If you already have the desire to write, then the next step for you is this free video training on copywriting.
Reason #5: If You Do the Work, It Works
This copywriting course will only work for you if you put in the work. It’s a simple, step-by-step process, but it’s not easy. You must be committed to watching the lessons and doing the exercises.
Fortunately, Comprehensive Copywriting Academy is structured in a way that gives you big wins very quickly.
You also have access to the incredible Facebook Community where you can get feedback on your work, ask questions and make friends with other students going through the same lessons as you. I made a friend in the CCA Facebook group that I still catch up with occasionally—she’s also now a full-time, remote copywriter earning more than she ever thought possible for her family!
Filthy Rich Writer FAQs
Is Filthy Rich Writer Legit?
Yes! Comprehensive Copywriting Academy by Filthy Rich Writer has helped thousands of people become successful copywriters and build a business from their laptop. All you have to do is follow the program and put in the work. If you want more proof (aside from me!), check out these interviews with past CCA students:
The course is self paced so you can complete it as quickly as you want. I completed the course in exactly one month. Monday through Friday, I’d spend a few hours per day on lessons and exercises. I tried to get a firm grasp on the information before moving on, which I think is really important for feeling confident in your first few projects.
How Much Does Filthy Rich Writer Cost?
For a program that can give you a life-long career earning over 6 figures, this course is extremely affordable. I wish I knew about it before I invested in 4 years of college because it’s about the price of just a couple textbooks!
Will Comprehensive Copywriting Academy Work for Me If I Have No Writing Experience?
Yes, this course will work for you. Comprehensive Copywriting Academy teaches you copywriting by getting you to practice writing copy. The course shows you how to build your experience without any clients at first. That way, you have a portfolio to get clients!
That being said, you should have a desire to write and a firm grasp on the English language as the course is taught in English.
Do Copywriters Even Earn Good Money?
Copywriters can earn anywhere from $60k, to $90k to over $120k per year! It all depends on how much you want to work, what types of projects you do and what kinds of clients you work with. If you’re already writing online, transitioning your career to copywriting is a game-changer because it’s SO much more in demand than writing blogs and you can charge rates up to $100+/hour for effective copy.
I would not be doing copywriting if it didn’t earn good money. The skills I learned in this course helped me secure a job earning $20k more than my previous full-time role within 2 months of completing the course, and I’m still working there 1.5 years later.
What Does Comprehensive Copywriting Academy Course Cover?
Filthy Rich Writer’s Copywriting Course covers:
In-depth copywriting lessons from beginner to advanced for both digital and print
How to write copy for different projects (sales page, emails, product descriptions, etc)
Homework to practice and hone your skills
Mock copywriting assignments (spec ads) to build your experience
Step-by-step portfolio building instructions
Tactics for prospecting and building your book of business
Pricing calculations and how to communicate your price to clients
How to handle projects and write creative briefs
Exclusive Facebook Community where other students and CCA staff critique your work
Mindset training, so you start strong and go into your copywriting business with confidence
Monthly live coaching calls that you can submit questions to (plus access to recordings of ALL previous coaching calls)
Plus so much more!
How Is Copywriting Different From Other Kinds of Writing?
Copywriting is writing with the goal of getting the reader to take an action, like giving their email or purchasing a product.
It’s different from content writing (like blogs) because content writing is typically written to inform or inspire. Now, if you had a specific few lines of copy in the blog post that entice readers to give their email, that would be copywriting.
Once I joined CCA and started going through the lessons, I felt so relieved that it was the real deal and so excited about opening my laptop each day.
This course gave me a career that’s fun, constantly challenges me and allows me to earn what I want—all from my laptop! I’m now living my dream of traveling the world and progressing my career, and it’s all thanks to that one little Filthy Rich Writer ad I saw back in 2020.
So if you have any interest in remote work, online writing or building your own copywriting business, watch this free video training right now. Have faith in your ability to create the life you dream of with financial freedom, work you enjoy and location independence—Comprehensive Copywriting Academy will guide you the rest of the way.
If you're still not sold on copywriting, check out my free guide Copywriting for Beginners.
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If you’ve ever wondered what is the difference between copywriting and copyright, you came to the right place.
It’s the infamous copywriting question that always comes up.
When people ask me what I do for a living, so many assume that I work in the legal business when I tell them I’m a “copywriter”. Now, I just follow it up with “copywriting as in sales writing, not copyright as in giving legal license to intellectual property.”
So if you’re one of those people who didn’t know the difference until now, fret not because you are not even close to alone!
In fact, it doesn’t even make sense to say “copyrighter” because it’s not a word! Ok, rant aside…
Copywriting vs Copyright: What’s the Difference?
Copywriting and copyright are two totally different things.
The definition of copywriting is the profession of writing sales copy done by a person called a copywriter. Of course, people who are not exclusively copywriters can write copy, too—in fact, I encourage it! 😃
Examples of copywriting include text and design on advertisements, product descriptions, headlines, email subject lines, sales pages, mailer brochures, some articles and much much more.
Copyright laws protect writing, songs or musical works, movies, architecture and computer software to name a few things.
Copyright laws do not protect facts, ideas, domain names, names, slogans, or titles.
There you have it, folks.
When someone says they work as a copywriter, you can be confident they mean they write sales copy for a living. If someone says they work for the U.S. Copyright Office, they are likely in the business of granting copyright protection.
Do you have any funny stories about mixing up the meaning of copywriting? Let me hear ’em in the comments!
Copywriting gives you the power to turn any piece of text into a money-making machine.
Here’s a high-level example:
Effective copy in social media posts or ads will drive people to your website. Effective calls-to-action on your website will grow your email list. And effective email subject lines and email copy will create engaged customers that buy your products again and again!
It doesn’t always go in that order, but that’s a very simple explanation of how understanding how to write copy that appeals to your target audience quickly snowballs into a streamlined business model with consistent growth.
You already know a lot more about copywriting than you realize. Billboards, Facebook Ads, Instagram captions, magazine covers, product labels, emails, websites—the list goes on! Basically anywhere you see an advertisement, it’s copywriting.
So, whether you want to learn how to be a copywriter, are looking for jobs in copywriting or are looking to hire a copywriter, you need to understand what copywriting is so you can spot effective copy when you write it yourself or pay for it.
When someone asks me “what does copywriting mean?” this is what I tell them:
When someone refers to the “copy” on a page they’re referring to the text. But copy is more than any old text you read online, it’s a specific kind of text!
Copy is text that’s written with the goal of getting someone to take an action, like subscribing to your newsletter or buying your product. Effective copywriting gets people to take an action by appealing to their [often deepest] desires.
If you’re selling weight loss pills, for example, you would sell the desires behind wanting to lose weight and the outcomes of losing weight.
Feeling confident in a bikini on your beach vacation
Loving your reflection instead of dreading passing a mirror
Getting positive attention from the opposite sex
Looking great in a certain style clothing
Having the energy to keep up with your kids
You need to get inside the reader’s head and show them that you know what they’re going through and what they want the most.
Is the Definition of Copywriting the Same as Content Writing?
It’s also important to know that copywriting is different from content writing. Unlike copywriting, content writing is words written to inform, inspire or entertain with no specific action as the end goal. Think blogs, long-form articles and website content.
Copywriting technically falls under content writing because it’s a type of content, but not all content writing is copywriting because not all content has the purpose of getting someone to take an action.
Ok…But What Is Copywriting, Really?
I’ve given you a few definitions of copywriting. Now, here are a few emotional examples that you can probably relate to.
Copywriting is the ad you see that describes your problem better than you could—and points you to a solution.
It’s the killer email subject line that you can’t resist opening, even though you’ve been meaning to unsubscribe from that newsletter for weeks.
Or the phrase you read on a website that makes you immediately like the brand and feel like you know the people behind it.
And it’s the 8-page sales page you can’t stop reading because it perfectly describes everything you’re going through and calls out your deepest desires, even though you totally know it’s a salesy sales letter and there’s an outrageously expensive offer at the end.
What Makes Good Copywriting?
And by “good”, I mean effective.
The difference between effective copy and crappy copy is the emotional response it creates in the reader. You want your copy to appeal to your target audience’s deepest desires. That way, they feel something when they read your copy and take the necessary action to follow through.
When you’re selling a “proven day-trading formula to increase your income by $100k per year”, it’s much more effective to relate to the reader by pointing out their current pain points and desires backed by emotion, than it is to just talk about $100k and how it can buy them a new BMW.
“Wouldn’t it be nice to finally take your family on a vacation?”
“Imagine having the funds to get ALL your home renovation projects done, AND THEN SOME. Heck, you could pay off your house.” “Picture your kids playing in a brand new pool that you paid for in CASH.”
“No more tracking the cost of each item at the grocery store to make sure you have enough or living paycheck to paycheck…”
What Are Examples of Copywriting?
Copywriting comes in many forms—as many forms as there’s space for words on this planet! The most common examples of copywriting that you’ll run into online are
Headlines (aka blog titles, email subject lines, ad headlines)
Social Media Posts
While all types of copywriting follow the same basic principles, there are a few specialties or niches that copywriters brand themselves with nowadays. Some copywriters break down their specialty to what they work on, like “Email Copywriter” or “Website Copywriter”, while others focus on a broader area of expertise, like Brand Copywriting or Direct Response Copywriting.
What Does Copywriter Do All Day?
Mainly research and procrastinate. Not much writing at all, actually. That is…if they’re one of the good ones.
Research is actually why I love working as a copywriter. I get to learn about products and industries I’d never be interested in otherwise. My favorite part of research for copywriting is doing audience research and learning what makes different target audiences tick (aka buy 😉). A ton of psychology goes into marketing and copywriting is no exception.
Step 2: Write
The second step of copywriting is pulling together all your research notes into an outline (for long-form work) or an idea bank you can begin working from.
This step is really messy. Every writer does it somewhat differently, but the goal is to put words on the damn page. My proficiency with this is directly related to how close the deadline is. 😜
For me, this is the most challenging step. The copy is not even close to the final result in this stage, but once I get the bulk of my ideas down in an organized framework, it feels like the hard part is over.
Eugene Schwartz is right. The copy itself is important, but the way it’s organized is equally as important.
The final hours, days or weeks of a project are spent rewriting and rearranging. Sometimes you get lucky and the final piece is pretty in line with your first draft, structurally. Other times, as you rewrite and rearrange, the entire piece, or at least major sections, has to be re-written because it no longer makes sense.
Step 4: Revisions
Once you have something you consider your “final draft”, it goes to your team, client, and/or copy editor for editing and revisions.
This step is crucial because you get feedback on all parts of your copy and learn what is confusing, what can be improved and what can be corrected. Revisions and edits range from picking up grammatical errors and correcting stats to overhauling the entire positioning of the project.
However, proper communication with your team throughout the project, research and drafts helps avoid the latter.
Step 5: Working With a Designer
You won’t work with a designer on every single copywriting project, but you will on most. This is where your copy gets put into its final home, like a banner ad, Facebook ad, sales page or product page, to name a few.
Working with a designer can go a few ways. They might have a design that you write copy to fit into or vice versa, they might create the design around your copy. Sometimes, you’ll collaborate along the way.
As the copywriter, you want to leave the design to the designer. But that doesn’t mean you shouldn’t give your ideas for a project! In fact, giving the designer your vision or ideas for a piece of copy helps them get started on the creative process!
Step 6: The Fun Begins!
Eventually, (hopefully sooner than later) you have the final product. This is where the real fun happens.
You get to see your research and ideas performing (or not) out in the real world!
What Skills Do You Need to Be a Copywriter?
Now that you fully understand what copywriting is, you’re probably wondering what skills you need to be a copywriter. I’m going to go over the high-level skills you need for the many jobs in copywriting, including both freelance and agency work.
Basic Understanding of Marketing & Advertising because copywriting is selling and you have to understand what makes people buy in order to sell to them. Fortunately, anyone can learn the basics of marketing—so don’t let this hold you back!
Research because, as I mentioned above, one of the most important skills you need as a copywriter is the ability to research. Again, this is great news for everyone because research skills can be learned.
Endless Curiosity because copywriting requires constant learning. It’s one of those fields where you can always improve with neverending challenges. This is also what makes copywriting so fun!
Grit because any time you’re learning something new, doubt and imposter syndrome creep in and make you feel like giving up.
Patience because every project presents its own challenges and as a new copywriter, it takes time to see results and improvement.
How to Become a Copywriter
Now, I can only imagine that after learning so much about the definition of copywriting, you’re so intrigued you want to become one. Well, I have good news and bad news.
The good news is that learning copywriting is pretty much the same as learning anything. The bad news is that that means it takes tons of practice and patience.
Create a swipe file so you get in the habit of looking for effective copywriting in your daily life. (I like to use Evernote for my swipe file—it’s free!)
Practice copywriting by mimicking the copy in your swipe file. For example, when you see a great ad or headline, try recreating it for a different product or brand. The only way to improve your copywriting skill is to write copy!
Build a portfolio of spec ads. (Spec ads are fake ads or copywriting projects that you think of and create yourself for practice and to build a portfolio that shows off your ability even though you haven’t been hired for any paid projects yet. You can create spec ads for real or fake products and brands, but a spec ad must always be labeled “Spec Ad”. Pro tip: Put a ton of work into your spec ad portfolio so it’s as convincing as a paid-work portfolio because this is how your first clients will decide if you’re worth hiring.)
Create a portfolio website and start marketing your copywriting services to everyone you know! Do your first projects for friends and family, or at low rates so you can build your portfolio quickly. You can increase your rates as your copywriting skills and portfolio improve.
Voila! Before you know it, you’re a professional copywriter with a real portfolio to back up your skills.
Now that you know the definition of copywriting, you’re ready to move on to learning copywriting yourself. That’s where my guide on the basics of copywriting comes in. You can download it now!
Download the guide to learn 5 basics of copywriting.
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Because if your customers don’t immediately know you’re better than the competition, they’re going elsewhere.
So what is a USP? It’s the Unique Selling Point, Unique Selling Proposition (USP) or Unique Value Proposition (UVP). It’s the quickest way to get your value across to your customers. Aka the elevator speech of online businesses.
So whether you’re a solopreneur writing your own website copy, a new copywriter or anyone in marketing, this post helps you write a crystal-clear unique selling proposition without stress and confusion.
What Is a USP?
Your Unique Selling Proposition (USP) is what makes your product better than the competition for your target audience.
In other words, your USP is the reason the customer goes with you instead of your competitors. It’s the one feature (or sometimes combo of features) that are unique to your product or service.
Maybe it’s a unique feature your product has that no competitor has thought of. Or it’s something you do way better than your competition. It might even be the reason you started your business! You saw a need no one was filling and decided to fill it yourself.
Why Your USP Is Important
A strong USP makes you stand out from your competitors and unforgettable in the minds of your target audience!
You want it to be clear, specific, compelling and memorable so it immediately grabs your target audience’s attention and sticks in their mind long after they’ve read it.
But here’s the thing: you don’t need to attract everyone out there with your USP. You just need to attract your ideal customers that like what you’ve got more than they like your competitors.
What Businesses Need to Use a Unique Selling Proposition?
Every business needs to advertise their USP, but if your business is in a heavily saturated niche, it’s especially important to nail it.
Let me give you an example. If Bob’s Bushcraft is the only business offering bushcraft classes in San Diego, it’s a lot easier to stand out because it’s the only option for anyone searching “bushcraft classes San Diego”. Bob isn’t really sweating his USP (at least not until there’s competition).
But if 4 other bushcraft businesses open up in San Diego, Bob has a problem. He now needs to differentiate his business from all the others so his ideal customers find him. Because it’s unlikely he’s the perfect fit for every bushcraft enthusiast. Some people may like Betty’s Bushcraft classes more because she’s vegan and incorporates everyone’s horoscope into the lessons (see how I just snuck Betty’s USP in there?).
So Bob needs to identify what he’s really good at and also what types of customers he wants to choose his business over all the others. Bob starts asking questions, reading reviews from his previous customers and listing off everything he does really well in his business. He determines that his happiest clients were families with young children, and those also happened to be his best experiences because he has a large family and loves kids. Bob goes ahead and rewrites his marketing materials with his new USP:
Bob’s Bushcraft | The Top Choice for Families Looking to Learn Bushcraft Together (Kids Welcome!!)
Or a shortened, catchier version: Bob’s Bushcraft: Where families learn bushcraft.
How to Identify Your USP
Are you better, faster, cheaper or stronger? Do you offer better customer service? Impressive guarantees? Do you allow returns?
The level of difficulty for writing your USP comes down to how well you know 3 things:
Your industry (the competitive landscape),
and your customer.
Answering the questions below for your product or service will help you better understand those 3 things and identify your USP.
Get to Know the Competitive Landscape Questions:
What do my top 3 competitors do really well?
How am I different from my competitors? / How is my product different than alternatives to my product?
What is currently missing from the industry that I can offer?
What do customers dislike about my competitors that I can capitalize on? (read their reviews if possible)
What do customers love about my competitors that I can do even better? (read their reviews if possible)
Get to Know Your Product or Service Questions:
What is my business/product really good at? (If you are your business it could be something you personally do really well or have a background in. Something that sets you apart or makes you an expert.)
What do I want my product or service to be known for?
What do I offer or what can I (reasonably) offer that goes above and beyond my competitors?
Get to Know Your Customer Questions:
What are my customers’ problems? (aka what problems does your product solve?)
What questions do my customers ask?
What is standing in the way of my target audience buying my products/services? (doubt, fear, money, missing information, etc)
What do my current customers already love about my products/services?
Once you answer these questions, you should have a good idea of the 1 feature or combination of features that makes your business unique and more desirable to your target audience.
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Your USP needs to separate you from your competitors, accurately convey what your product or service is and does well, and do it all in a way that is irresistible to your target audience.
Unique Selling Proposition Template #1
Brand Name | [What your product or service is] for [target audience] that want [target audience desire] [how you do it differently]
Bob’s Bushcraft | [Bushcraft Classes] for [Families] That Want [to Learn Bushcraft Together (Kids Welcome!!!)]
Swell Copy | Copywriting Courses for Entrepreneurs That Want to Write Their Own Copy Without Getting Stressed or Overwhelmed
Sharp Look | The Electric Razor for Gentlemen That Want a Bump-Free Shave in 3 Minutes
Unique Selling Proposition Template #2
[Business Name] | The Top Choice for [ideal audience] looking to [verb] [product/service offering and USP]
Bob’s Bushcraft | The Top Choice for [Families With Small Children] Looking to [Learn] Bushcraft Together
Swell Copy | The Top Choice for Entrepreneurs Looking to Write Copy That Sells Without the Stress or Confusion
Sharp Look | The Top Choice for Working Men That Need a Smooth Shave in Under 3 Minutes
Unique Selling Proposition Template #3
We [solve a problem] with/without [unique benefit].
(Bob’s Bushcraft) We teach bushcraft classes to families in a way that’s fun for every age.
(Swell Copy) We teach you how to write copy for your business with plenty of examples so you’re never overwhelmed or confused.
(Sharp Look) Our electric razor gives you a smooth, bump-free shave without taking 30 minutes of your morning.
Unique Selling Proposition Template #4
What product/service is + what I’m really good at + what my customers want.
Bushcraft Classes That Are a Blast for All Ages (really good with kids and customers want it to be fun for the whole family)
Copywriting Courses that teach beginners step-by-step copywriting tactics they can implement immediately.
The Electric Razor That Gives You the Smoothest Shave in Under 3 Minutes
Examples of Value Propositions
Once you figure out your USP, you’ll repurpose it and use it in a million different ways throughout your marketing, so the templates are really only useful for narrowing down the idea and giving you a format to get started. As you’ll see below, USPs come in all shapes and sizes!
Warby Parker: “Try 5 frames at home for free”
TOMS Shoes: “One for one.” Or the longer version: “With every pair you purchase, TOMS will give a pair of new shoes to a child in need.”
Costco: “low warehouse prices on name-brands products”
GEICO: “Save 15% or more on car insurance” – What is it? Car insurance! How are they different than other car insurance companies? They’ll save me money! How much much? 15% or more!
Valvoline Instant Oil Change: “Open to serve you with drive-thru, stay-in-your-car oil changes”
How to Use Your USP
A clear Unique Selling Point reminds both you and your customer why you matter. It also serves as a guide for the rest of your marketing strategy.
You want your USP front and center on your home page and reiterated throughout your website, emails and ads. It’s what you lead with whenever you’re speaking to potential customers that are researching their options. If they are in your target audience, your USP should tell them that you’re the right choice for them immediately.
What Is a USP Key Takeaways
What is a USP? Unique Sell Point, Unique Selling Proposition (USP) or Unique Value Proposition (UVP). It’s what makes your product better than the competition for your target audience.
Why is it important? It makes you stand out from your competitors and unforgettable in the minds of your target audience.
Where to use your USP? Use your USP across all your marketing materials. On your home page, about page, ads and emails.
Questions to ask to discover your USP?
What do you do really well?
What makes your product or service different from other options (competitors)?
What problems do you solve for your ideal customer?
What do you want to be known for?
What do your customers already love about your product?
1. Brand Name | [What your product or service is] for [target audience] that want [target audience desire] [how you do it differently]
2. [Business Name] | The Top Choice for [ideal audience] looking to [verb] [product/service offering and USP]
3. We [solve a problem] with/without [unique benefit].
4. What product/service is + what I’m really good at + what my customers want.
You’re here either because:
A: You want to learn how to write copy that sells. B: You already write copy and want to get better. C: You’re writing a blog on the best books about copywriting.
Either way, you came to the right place!
This list on the best books about copywriting has a little of everything, including books from the copywriting greats and Amazon bestsellers. These are the books that professional copywriters read again and again to rethink the way they approach copywriting.
So read on.
If You’re Learning How to Write Copy…
Take it step by step!
Delving into copywriting can quickly become overwhelming if you try to consume every copywriting blog, course and book you can get your hands on.
I strongly recommend you read one book at a time and taking time to take notes or really digest what you’re learning. Then, put your learnings to the test as soon as possible before moving on to another resource.
These books aren’t a quick fix or overnight solution to writing copy for your website. They are however reads that will reshape how you view copywriting and advertising as a whole. Plus, you get to learn copywriting from the pros for free with the PDF books available!
In the words of Jim Edwards, “Commit to getting good at it. Then do it and practice it. Before you can be great you have to be good. Before you can be good you have to be bad. Before you can be bad, you have to try.”
13 Best Books About Copywriting
Before I go on, a word: if your goal is to become a professional copywriter, these books are a great start. But the fastest way to become a copywriter (and the route I used) starts with this free training video.
10 Reasons Why People Buy From Copywriting Secrets
Chapter 3 will help you come up with tons of different ways your product benefits the customer. Edwards outlines the “10 reasons why people buy” and 10 accompanying questions you can ask to get to the most powerful value proposition for your product or service.
The following questions are taken directly from the book Copywriting Secrets:
Make Money: What are 5 ways my product/service will help them make money?
Save Money: How can I or my product/service help them save money over the next week, month or year?
Save Time: How much time can I save them and what else could they do with that time?
Avoid Effort: What is something they don’t have to do anymore once they get my product/service?
Escape Mental or Physical Pain: What physical pain do I eliminate for them & what does that mean for their life or business? How does my product/service eliminate mental pain or worry for them?
Get More Comfort: What are 3 ways I or my product can help them feel more comfortable?
Achieve Greater Cleanliness/Hygiene or Attain Better Health: How does my product/service make it easier for them to achieve greater cleanliness or hygiene? How does my product/service help them feel more healthy or more alive?
Gain Praise: What are 3 ways my product/service is going to help them be the envy or their friends?
Feel More Loved: What are 3 ways my product/service is going to help them feel more loved by their family?
Increase Popularity/Social Status: How will buying my product/service make them feel more popular and increase their social status?
Edwards recommends you try to answer each question as many times and in as many ways as you can to come up with endless value propositions for your sales copy.
I absolutely loved reading this book. Byron Perdue is a British guy with tons of wit.
One of my favorite parts of Brilliant Copywriting is the interviews with experienced copywriters from large companies, like Innocent. Each interview gives you amazing insight into how each copywriter thinks and you get many creative writing tips, like how to defeat writers block.
“Brilliant copywriting is about improvement by inches, not great leaps forward.” – Byron Perdue
Words That Sell is a reference book full of lists of powerful phrases for selling your products. It’s the kind of book you want to keep handy on your desk so it’s always accessible when you’re writing.
It starts with instructions on how to use the book and a little “crashcourse on copywriting” then you’re left with pages and pages of copy you can use word-for-word on your own offers!
Web Copy That Sells is practical, direct and relevant for anyone selling online.
In the first chapter, Veloso mentions a copywriting tactic you’ve probably heard of (or will soon).
The tactic is copying successful ads and sales pages, by hand, until you internalize the method and mindset. In the section “How to Become a Great Web Copywriter in Five Hours or Less”, she recommends you copy the sales page on MagicWordsThatMakeYouRich.com .
So, what’re you waiting for? Grab your notepad and start copying!
Eugene Schwartz is one of the most famous copywriters of the last century, with his most notable years in advertising during the 1950s and 1960s. He’s the guy who came up with the 5 stages of awareness, a tactic that every marketer on earth uses today when describing their target audience.
The 5 Stages of Awareness:
Unaware: The prospect doesn’t know they have a problem.
Problem Aware: The prospect knows they have a problem but don’t know how to fix it.
Solution Aware: The prospect knows the solutions available to them, but they haven’t found your solution yet.
Product Aware: The prospect is aware of your solution, but isn’t totally convinced it’s right for them.
Most Aware: The prospect knows all about your product and what it costs, and is ready to make a purchase.
Claude Hopkins was a no nonsense kind of guy. His book (like many on this list) may seem really old, but I can guarantee that the principles in it are just as effective today as they were back then. Hopkins talks purely about sales and advertising, which is exactly what copywriting is.
My favorite part about this book is the example of all the old ads he includes.
The Adweek Copywriting Handbook by Joseph Sugarman
“Every product has a unique personality and it is your job to find it.” – Joe Sugarman
Joseph Sugarman is an advertising legend. He’s known for many online copywriting tactics, but one that is especially popular (and important) is the idea that the goal of the headline is to get the reader to read the first sentence. And the goal of the first sentence is to get the reader to read the second sentence and, so on.
Sugarman also recommended making the first sentence of your copy very short. That way, the reader can’t help but move on to the second. 😉
In the words of the Amazon reviewer ‘dg’, “If this book is the only place you learn about copy in your life, but you master all the principles, you will be an amazing copywriter.”
Fun fact: Gary Halbert wrote the Boron letters while in prison at Boron Federal Prison Camp for mail fraud. He wrote the 25 letters to his son Bond to pass on his wisdom on life and advertising. I haven’t read all the Boron Letters myself, but it’s helpful to know the context of where and how they were written otherwise you’ll wonder “uh, where is this going?”.
Kennedy is credited with defining copywriting most accurately as “salesmanship in print”. The story of how John E. Kennedy got into advertising is something right out of a movie. You can read the full story in the opening of this PDF from Andy Owen Copy and Creative.
Many copywriters learn a ton from this book and highly recommend it. For me, it wasn’t that revolutionary. I was expecting a book that teaches you ‘reason why’ copywriting and this book doesn’t teach you it. Instead, Kennedy makes a case for ‘reason why’ copywriting with impressive stats and examples that show it’s 3x more effective than other forms of “advertising”.
The 16-Word Sales Letter gives you step-by-step instructions for writing powerful sales letters that convert even the most hesitant customer. My favorite part about this formula is “getting the reader to believe in the one belief”. You fill in this formula for your offering and it helps determine your ultimate goal.
Here’s the formula: “This new opportunity is the key to their desire and it’s only attainable through my new mechanism”.
Then, he gives amazing examples of this formula in action, like this P90-X example:
“Avoiding the plateau effect (new opportunity) is the key to building muscle (desire) and it’s attainable only through the P90-X “muscle confusion”system (new mechanism)”.
You can send the books with PDF links to your Kindle in just a few clicks!
Download the book PDF to your computer.
Go to “My Account” in your Kindle Settings and get your Send-to-Kindle email address.
Open your email and create a new draft addressed to your Kindle email address.
Make the subject line ‘Convert’ and attach the PDF download to the email.
Hit send! It will be sent right to your Kindle Library for you to read.
How to Choose the Best Books About Copywriting
There are tons of copywriting books out there, and some are definitely better than others.
Before you waste your money on a copywriting book, read the review on Amazon. You can get a really good idea of what you’re going to learn from a book by seeing what others have to say. And if you have a Kindle, send a sample to it so you can preview the book before buying!